Monica Torero
Native New Yorker, M.A. graduate, and lover of all things pertaining to globalization, hybrid identities, diasporas, and media analysis.
Accomplishments
Work
Experience
Senior Manager, Audience & Insights
Carat USA
5/2024 - Present
2025 Carat Diamonds Nominee - "The Game-Changer"
This is the big one - the ultimate recognition for the person whose impact is off the charts. They've made an indelible mark on the business, driving results, innovation, and growth at the highest level. If Carat were a diamond, they'd be the sparkle at the very center.
Clients: Pandora Jewelry, Mastercard, Papa Johns
Build audiences leveraging 1st and/or 3rd party data within dentsu's proprietary insights and activation platform, Merkury.
Conduct audience segmentation analyses and provide POVs/recommendations for clients.
Liaise with data science, strategy, planning, and activation teams to ensure insights are actionable and align with business objectives.
Craft and present audience profiles containing demographic, psychographic, and media-related insights to inform media strategy and activation.
Manager, Audience & Insights
dentsu Media US
06/2021-04/2024
Clients: Pfizer Pharmaceuticals, Pandora Jewelry, Mastercard, SharkNinja
Built audiences leveraging 1st and/or 3rd party data within dentsu's proprietary insights and activation platform, Merkury.
Crafted and presented audience profiles containing demographic, psychographic,and media-related insights to inform media strategy and activation.
Facilitated and analyzed social measurement studies (e.g., Meta/Twitter brand and conversion lift studies, Nielsen TAR studies).
Assisted with Multicultural Business Resource Group (BRG) initiatives.
Senior Associate, Audience & Insights
Carat USA
01/2021 - 05/2021
Client: Pfizer Pharmaceuticals
Promoted from Associate, Insights role.
Associate, Insights
Carat USA
08/2018 - 12/2020
Client: Pfizer Pharmaceuticals
Provided insights support for Pfizer Pharmaceuticals planning teams.
Conducted media research to help improve marketing plans, understand consumer behavior, and measure campaign effectiveness.
Assisted in the development of POVs for new and existing research resources in terms of quality, reliability, methodology, and ease of use.
Created audience targets utilizing syndicated survey data in Telmar.
Pulled competitive data sets via Nielsen Ad Intel.
Co-presented thought leadership work pertaining to the current media landscape and generational insights.
Junior Data Analyst, Media Operations
Horizon Media
04/2017 - 4/2018
Ensured the digital teams were following an agency-wide naming convention structure in order to properly input and categorize information within Horizon's data warehouse for future reporting purposes.
Analyzed and flagged data related errors through weekly exception reports.
Liaised with the digital, business intelligence, and analytics teams on a daily basis in order to troubleshoot and remedy errors found within data sets.
Curated, formatted, and distributed a monthly newsletter that focused on internal projects and external industry trends.
Tribeca Film Festival Intern
Rubenstein Communications
02/2017 - 3/2018
Created memos, compiled press clippings, and drafted press breaks for the Tribeca Film Festival team at Rubenstein Communications.
Global Communications Intern
Havas Worldwide
03/2016 - 9/2016
Executed organic and paid social campaigns across Havas's Facebook, Twitter, LinkedIn, and Instagram accounts.
Created press coverage and social media analytics reports.
Drafted a weekly newsletter and occasional blog posts for The Mag.
Created visual content for blog posts, mailers, newsletters, and various global communications initiatives (Cannes Lions, SXSW).
Maintained Havas's PR contact list and global website on a daily basis.
Showroom Intern
MAO Public Relations
06/2014 - 09/2014
Prepared sample pulls for celebrity events and photo shoots.
Sent emails to fashion stylists and magazine editors regarding sample tracking and returns.
Graduate Research Assistant
NYU Steinhardt School of Culture, Education, and Human Development
03/2014 - 06/2014
Conducted secondary research and organized Nielsen data regarding Spanish language television shows across seven networks (Azteca America, Estrella TV, MundoFox, Telemundo, UniMas, Univision, and V-me for the 2014 Obitel Project.