Professional Experience
Work History
July 2026 - Present
Associate Director, Audience & Insights
Current Clients: Kraft Heinz, IKEA, Becton Dickinson
Carat USA
New York, NY
May 2024 -
July 2026
Senior Manager, Audience & Insights
Carat USA
New York, NY
2025 Carat Diamonds Nominee - "The Game-Changer"
This is the big one - the ultimate recognition for the person whose impact is off the charts. They've made an indelible mark on the business, driving results, innovation, and growth at the highest level. If Carat were a diamond, they'd be the sparkle at the very center.
Clients: Pandora Jewelry, Mastercard, Papa Johns
Built audiences leveraging 1st and/or 3rd party data within dentsu's proprietary insights and activation platform, Merkury.
Conducted audience segmentation analyses and provide POVs/recommendations for clients.
Liaised with data science, strategy, planning, and activation teams to ensure insights are actionable and align with business objectives.
Crafted and presented audience profiles containing demographic, psychographic, and media-related insights to inform media strategy and activation.
June 2021 - May 2024
Manager,
Audience & Insights
dentsu Media
New York, NY
2021 Pfizer Phenom Award Winner
Clients: Pfizer Pharmaceuticals, Pandora Jewelry, Mastercard, SharkNinja
Built audiences leveraging 1st and/or 3rd party data within dentsu's proprietary insights and activation platform, Merkury.
Crafted and presented audience profiles containing demographic, psychographic, and media-related insights to inform media strategy and activation.
Facilitated and analyzed social measurement studies (e.g., Meta/Twitter brand and conversion lift studies, Nielsen TAR studies).
Assisted with Multicultural Business Resource Group (BRG) initiatives.
January 2021 -
May 2021
Client: Pfizer Pharmaceuticals (25+ medical indications across the Pfizer portfolio)
Senior Associate, Audience & Insights
Carat USA
New York, NY
August 2018 - December 2020
Associate,
Audience & Insights
Carat USA
New York, NY
Client: Pfizer Pharmaceuticals (25+ medical indications across the Pfizer portfolio)
Provided insights support for Pfizer Pharma planning teams.
Conducted media research to help improve marketing plans, understand consumer behavior, and measure campaign effectiveness.
Assisted in the development of POVs for new and existing research resources in terms of quality, reliability, methodology, and ease of use.
Created audience targets utilizing syndicated survey data in Telmar.
Pulled competitive data sets via Nielsen Ad Intel.
Assisted with/co-presented thought leadership work pertaining to the current media landscape and generational insights.
April 2017 -
April 2018
Junior Data Analyst, Media Operations
Horizon Media
New York, NY
Ensured the digital teams were following an agency-wide naming convention structure to properly input and categorize information within Horizon’s data warehouse for future reporting purposes.
Analyzed and flagged data related errors through weekly exception reports.
Liaised with the digital, business intelligence, and analytics teams on a daily basis to troubleshoot and remedy errors found within data sets.
Curated, formatted, and distributed a monthly newsletter focusing on internal projects and external industry trends.
Educational Background
2013 - 2015
NYU Steinhardt
Specialization in Global and Transcultural Studies
Master of Arts (MA), Media, Culture, and Communication
New York, NY
2009 - 2013
St. Francis College
Bachelor of Arts (BA),
Film/Broadcasting & Advertising/Public Relations
New York, NY
Summa Cum Laude
Activities and societies: Lambda Pi Eta
Recipient of the Thomas J. Cuite Sr. '35 Memorial Medal for Excellence in Communications.
Core Competencies
Audience Development
Media Research
Audience Profiling
Thought Leadership
Languages
English (native)
Spanish (fluent)